With millions of videos uploaded every day, standing out in YouTube requires a clear understanding of the audience and their needs. Using competitive analysis, video analytics tools and other metrics, you can discover what strategies will best resonate with your audience’s interests. You can then use these strategies to outperform your competitors in the ever-changing landscape of YouTube.
YouTube’s algorithm prioritizes a video based on how it engages viewers and if it drives a positive user experience. This includes viewer satisfaction, which it measures by surveying users and analyzing how they interact with your content. YouTube also takes into account the number of likes, dislikes, and shares a video receives. These are all signals that the platform uses to determine how relevant a video is to its users and what content to serve them in Search, Homepage feeds, and in the Suggested section.
A channel’s content should revolve around one value proposition that the audience can relate to. For example, if you launch a second show that’s not as engaging as your first one, it could send the wrong message to your audience and cause them to unsubscribe.
In order to improve your video performance, focus on creating videos that are a good fit for your audience’s interest and lifestyle. This will allow you to grow your audience, increase your views and watch time, and ultimately drive new revenue. Besides creating videos that align with your audience’s needs, you can also build community by responding to comments, hosting live events, and conducting polls. Strategies for outperforming in YouTube views