How to Choose the Best Real Estate CRM for Your Real Estate Business

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Running a real estate business is a lot of work. You need to constantly juggle multiple tasks, nurture relationships with buyers and sellers, keep up with the latest market trends and developments, and so on. And that’s without even mentioning the fact that things like appraisal issues, contract delays and property management are oftentimes involved in the process.

Fortunately, there’s a solution for all of that: a robust real estate crm. The best ones offer a centralized location for all of your contact information, allowing you to track leads and follow-ups, send out email marketing campaigns, and manage sales pipelines. Some of them also provide analysis and reporting tools to give you insights into your sales processes, customer engagement levels, and conversion likelihood, helping you optimize your marketing and sales efforts.

A few of the best real estate crm options offer mobile apps too, enabling you and your team to access leads and contact information on the go. One of the top choices in this category is Pipedrive, which is favored for its highly-rated mobile app that gives reps a seamless way to record calls, update their activities and accounts, and manage leads on the fly. Additionally, you can integrate Pipedrive with many other programs via Zapier (an app that automates tasks between programs using triggers) to expand its functionality.

Another option is LionDesk, which offers a fully-featured CRM that’s popular among brokerages thanks to its ease of use and affordable pricing. Its layout keeps all essential information from each lead visible and easy to edit, and it also comes with built-in call and texting functionality, power dialer, and auto call recording. Additionally, it supports IDX and MLS integration to allow you to sync up all your leads with your local listings.

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