The use of agency ad accounts has been gaining popularity among businesses and marketers. However, it is important to understand that these ad accounts come with their own set of advantages and disadvantages.
A common advantage of agency ad accounts is that they can be used to scale a business’s advertising campaigns without having to worry about daily spend limits. This can be especially helpful for businesses with large budgets, and it can help them maximize the reach of their ads.
Another benefit of agency ad accounts is that they typically have higher credibility and trust with Facebook, which can help minimize the risk of account suspension. This can be particularly beneficial for ecommerce businesses, like BH, that rely on their digital channels to drive and convert sales.
It is also important to remember that while agency ad accounts can provide a number of benefits, they should be used in conjunction with a well-rounded ad strategy that focuses on reaching and engaging the right audiences. Furthermore, it is crucial to avoid violating Facebook’s advertising policies in order to protect the integrity of your ad accounts.
As always, it is best to own and provision your own ad accounts rather than relying on an agency. This will ensure that you have access and control over your data even if you decide to change agencies, and it will help you to retain historical performance and learnings. In addition, owning your own ad accounts will allow you to make moves quickly when needed and will minimize the impact of changes on performance.